Tag Archives: Marketing

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

Posted on February 15, 2012 by | Leave a comment

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and b

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Marketing For Dummies

Posted on February 11, 2012 by | Leave a comment

Marketing For Dummies

Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches.Packed with over 25 percent

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Posted on February 7, 2012 by | Leave a comment

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.   The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet o

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Marketing For Dummies® (For Dummies (Career/Education))

Posted on February 3, 2012 by | Leave a comment

Marketing For Dummies<sup/>® (For Dummies (Career/Education))”></a></p> <p>Marketing is the most important thing that you do in business today, even if your job title doesn’t have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields </p> <div style='clear:both'></div><br/><p><span class='st_facebook_buttons' st_title='Marketing For Dummies® (For Dummies (Career/Education))' st_url='http://www.marketingsnark.com/marketing/marketing-for-dummies-for-dummies-careereducation' displayText='share'></span><span class='st_twitter_buttons' st_title='Marketing For Dummies® (For Dummies (Career/Education))' st_url='http://www.marketingsnark.com/marketing/marketing-for-dummies-for-dummies-careereducation' displayText='share'></span><span class='st_email_buttons' st_title='Marketing For Dummies® (For Dummies (Career/Education))' st_url='http://www.marketingsnark.com/marketing/marketing-for-dummies-for-dummies-careereducation' displayText='share'></span><span class='st_sharethis_buttons' st_title='Marketing For Dummies® (For Dummies (Career/Education))' st_url='http://www.marketingsnark.com/marketing/marketing-for-dummies-for-dummies-careereducation' displayText='share'></span><span class='st_fblike_buttons' st_title='Marketing For Dummies® (For Dummies (Career/Education))' st_url='http://www.marketingsnark.com/marketing/marketing-for-dummies-for-dummies-careereducation' displayText='share'></span><span class='st_plusone_buttons' st_title='Marketing For Dummies® (For Dummies (Career/Education))' st_url='http://www.marketingsnark.com/marketing/marketing-for-dummies-for-dummies-careereducation' displayText='share'></span></p> </div><!-- .entry-content --> <div class=

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Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

Posted on January 30, 2012 by | Leave a comment

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing tha

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Posted on January 26, 2012 by | Leave a comment

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout off

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Principles of Marketing (13th Edition)

Posted on January 22, 2012 by | Leave a comment

Principles of Marketing (13th Edition)

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Posted on January 18, 2012 by | Leave a comment

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering gui

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UnMarketing: Stop Marketing. Start Engaging.

Posted on January 14, 2012 by | Leave a comment

UnMarketing: Stop Marketing. Start Engaging.

From one of the leading experts in viral and social marketing-market your business effectively to today’s customersFor generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You′ll stop just pushing out your message and praying that

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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Posted on January 10, 2012 by | Leave a comment

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, pre

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