C’mon, marketers. Either you are giving me something for free—or you are making a fraudulent come-on.
I’m not saying you have to give anyone anything. Far from it. You are in business. No one expects that.
But be honest about what you are offering. Whether it’s a forced-continuity membership or “low fee for shipping,” that is not free. If there are any strings attached that require payment, it is not free.
