Tag Archives: autoplay sound

Autoplay sound or video (with sound) usually makes me leave a site immediately and not come back. Many of us, your potential customers, hate it!

The objection to automatically played sound or video is not just personal. It’s practical, too. (But many of us also consider it to be rude.)

Like many Internet users, I’m a multitasker. So when I hit your site, I may be already listening to an instructional MP3 or video, not to mention music I like, or a business telephone conversation.

Your message overrides whatever it is that I’m choosing to hear. That it is extremely annoying.  If I want to hear your message, I will turn it on.

Sometimes it takes me awhile to find the Off button. If it takes more than a couple of seconds, I close the window and usually don’t go back.

Bear in mind that some of us are searching for information from a client’s office. Or we may be at work at a regular job. Even if we are searching for a product like yours for our client and employer, the autoplay sales pitch sounds like we are goofing off, just surfing the web.

Even if we are on a break or lunch, your blaring ad—especially with loud music—can make us look bad. We hate that!

Not to mention that the sound may disturb our cubicle neighbors who are trying to do work that requires serious concentration. Some of them may complain. Others may be encouraged to make noise that later makes it hard for us to concentrate. Autoplay sound is unprofessional.

So if you competitor does not blare at us, and your competitor has a comparable product, guess who gets our business? That’s right: not you!

So think about that instead of how cool you think you sound...if your goal is to make sales.

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