I want to talk about the recent trend to cheap, ugly art on book covers. For example, a series of books starts out with classy covers that fit the contents. The series is successful and profitable—a solid income producer with a great future. Then the publisher changes the covers to cheap, tacky art that repels buyers. Does that make any sense?
Posts Tagged ‘advertising’
You CAN Judge a Book by its Cover!
There is an old saying, “You can’t just a book by its cover.” Whoever said that was not a book publisher. Book publishing is pure marketing. You not only can judge a book by its cover, you have to be able to—for the book to sell well.
About
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Knowing something about marketing makes it even more annoying to see other marketers shooting themselves in the foot. With this blog maybe I can help some of them—and their customers.
My degree is in journalism. I spent four years studying [...]
