The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

The Ultimate Primer and How-To Guide for Social Media Marketing

In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.

Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (, teaches you the “Zen” of using social media tools to find your own marketing nirvana.

With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:

• A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
• A proven process to attract followers and fans and convert them into customers and clients
• The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial
• Tips on why, when, and how to use online advertising
• Essential advice on content marketing and targeted tactics to enhance your SEO
• New information on why self-expression is the true driver of social media use and how to leverage it for your business
• Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

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3 Responses to The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

  1. Kim Kristiansen M.D. "Kim Kristiansen M.D."

    Mandatory reading about social media Navigating the ever emerging social media is a challenge but highly important whether you want to promote a business, organization, idea or what ever your purpose might be. Due to the fast development in the social medias it is hard to keep up with all the possibilities, and increasingly difficult to chose strategies and focus. The third edition of Shama Kabani’s “The Zen of Social Media Marketing” is published just two years after the first edition, which quickly became the a key to information on social media. The new third edition is not just an updated version, but expanded with new angels and chapters including 12 case studies and chapters for educators.I have learned much from both the first and second version, and now from the third. “The Zen” is not just a reference book on how-to but indeed also an inspiration for what you can do with social media and how to chose and navigate. The text is non-nerdy and easy to capture, and can be read from cover to end or you can drop in and find the information you need. The added case stories are a great improvement in the third version to make the knowledge in the book come live. Somehow I’ll say that this book is mandatory reading if you want to do something for you business or idea with social media.

  2. Jon Mitchell Jackson

    Must Read Social Media “How to” Book! As Chris Brogan mentioned in his Forward to “The Zen of Social Media Marketing”, there’s a new relationship and business code that all of us need to know. The problem that most people face is that they don’t know the code or how to use it.In her new and updated book, +Shama Kabani addresses this problem and cracks the code for you. She shows you the RIGHT way to use the more popular and effective social media platforms to build relationships that result in long-term profits.In my California law practice, I’ve been using social media to assemble relationships around the globe and bring in million dollar cases. Not only is social media fun, but it offers a unique opportunity to grow relationships that you would never otherwise be able to develop. At the same time, it allows you to share content and give value to others. But you have to know the code–you have to go about things the right way.If you’d like to crack the code and learn how to use social media to bring in new customers and increase sales, and if you’re interested in understanding the mindset of people using and enjoying social media, then get Shama’s book and put the “Zen” of social media to work for you too!Jon Mitchell Jackson, Esq. (since 1986)Senior Partner/ 2009 Orange County Trial Lawyer of the Year

  3. JB_Austin "--JB"

    3rd Edition is Superb! Novice or Expert–BUY this book! Everyone from social media beginners to those who have lived through the many mutations of the social media stratosphere will find this book incredibly useful. You don’t have to read tons of reviews to know that this third edition is a “must have.” I have chosen the first two versions as required text for the college courses I teach and can’t imagine not having it available for my students. The THIRD EDITION includes many bells & whistles that speak to the significance of social media strategies in the business world. For those of you that want to reap the rewards of social media and do it right the first time, the answer is easy–buy this book. The new book features twelve social media case studies that hold lessons and examples of success in which everyone can relate. Another new section, “A Guide to Sparking Engagement on the Topic of Social Media,” is tailor-made for educators of all types and can easily be incorporated into social media course curriculum! I am fortunate enough to have heard Ms. Kabani speak in person and this book is the next best thing to being in the room with her. I am thrilled with the new edition and will continue to follow Ms. Kabani and her insightful and powerful message that social media CAN and DOES work for people from all walks of life. If you have wondered how to promote yourself, your business or your organization then this is the book you need. Go ahead, add it to your shopping cart now! –JB

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