The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

Hundreds of proven ways to increase influence by gathering an army of followers on Twitter

The Tao of Twitter offers strategies, tactics, and time-savers for driving measurable marketing benefits on any Twitter account. You’ll get hundreds of tips, examples, and easy-to-follow instructions that will help you increase influence, get new followers, and boost overall profitability.

Mark Schaefer, director of Schaefer Marketing Solutions, has received seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University.

Hundreds of proven ways to increase influence by gathering an army of followers on Twitter

The Tao of Twitter offers strategies, tactics, and time-savers for driving measurable marketing benefits on any Twitter account. You’ll get hundreds of tips, examples, and easy-to-follow instructions that will help you increase influence, get new followers, and boost overall profitability.

Mark Schaefer, director of Schaefer Marketing Solutions, has received seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University.

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3 Responses to The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

  1. Great Twitter Book I purchased this book, because I was a newbie to the world of Twitter. As a communication major I was interested in what the hype was all about with Twitter, BOY was I completely overwhelmed at the beginning. I purchased this book in hopes that it would answer some of my questions I had about Twitter, and it did. The Tao of Twitter is an easy read, and explains all the do’s and don’ts along with all the functions that Twitter offers. I highly recommend this book for anyone who is a newbie to Twitter.

  2. Perfect read on a Kindle A lot of the information here is entry level, but this book has it all compiled in one place. It’s well organized and is written very clearly. The layout is absolutely perfect for a Kindle. The chapters are short and to the point. It’s a quick, but good read.

  3. Jennifer Shreeve "jreed"

    Great book, great insight This is a great, informative and easy book to read. Mark gives you really good food for thought on how Twitter can grow your business and audience. He gives simple ideas and advise on how to get started on Twitter. Totally recommend this book!!!!

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