The Social Media Bible: Tactics, Tools, and Strategies for Business Success (Wiley Desktop Editions)

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google’s search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

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3 Responses to The Social Media Bible: Tactics, Tools, and Strategies for Business Success (Wiley Desktop Editions)

  1. happygardeningmama "happygardeningmama"

    Author-referenced Companion Site Does Not Demonstrate Author’s Recommended Tactics This book is a required text for one of my courses. If you are not at all tech savvy or have never used a computer before, this text might be useful, but for my 400 level course this ranks as an inappropriate text because it attempts to provide a very broad overview of the most basic starting information for a wide array of social media. That’s not really the author’s fault of course, and it’s not actually the reason for my 1 star rating. I rated the book as 1 star for the author’s poor utilization of his own suggestions for his book companion site. This is actually considered a Wiley higher ed text book, and my interactions with the text’s constant references to the author companion site generated numerous contacts with Wiley Technical Support attempting to unravel the problems with the content (both online and print) for this text. At the end of the day, the only thing Wiley support could tell me was this: “we will try to contact the author to try to resolve discrepancies between the book and the author companion site”.The text has a fair amount of “churn” where content is covered, and then covered, and then covered yet again OR where readers are directed to a companion site to review content that can’t be accessed.For example, chapter 9 covers podcasts, and then chapter 10 again hashes out podcasts with the chapter heading “Got Audio?” The same thing was done for Vlogs and “Got Video?”.The in-chapter international vignettes often had no relationship to the chapter they were in. Rather than including an international vignette in each chapter, I think it would have been far more useful to consolidate the vignettes into chapters where the content had some relevance.The chapter on SIMS probably had far more relevance to the text than the chapter on MMOs. The chapter on MMOs could have effectively been eliminated from the text since the author freely concedes that the only real income-generating activity associated with most MMORPGs is considered against the terms of service of most games. It should come as no surprise that Blizzard declined to participate in The Social Media Bible, sadly for me, I can’t read their response because it’s detailed at the author companion site (which I will get to soon enough; the suggestion to read Blizzard’s response is on p. 381 of the book). After spending much of the MMO chapter detailing the ins and outs of Wow & EverQuest (including author explanations of tank, CC, etc.) for the games where a relevant discussion could have been created regarding in game ads, the author simply glossed over this topic with a couple of paragraphs at the end of the chapter!In numerous places in the text, the author repeatedly refers to free resources on his book companion website, along with QR codes (ostensibly only readable by mobile devices). The QR codes are ineffectual because the author’s companion site is not compatible with mobile devices. The conspicuous placement of the QR codes leads readers to believe that mobile devices should work with the text. After several failed attempts at this, I contacted Wiley support only to be told that no, the author’s companion site was not compatible with mobile devices and is meant to be used either with a desktop or laptop computer. When I indicated that QR codes implied mobile device compatibility and provided numerous page numbers with QR codes on them, Wiley support told me they would contact the author. (In fairness, the QR codes navigate to the companion site; however, they do not go to the resource referred to in the text. They go to a login page that users will not be able to login with a mobile device because it’s not compatible.)For example, on page 212 the book says, “A great resource for creating and distributing podcasts is Podcasting for Dummies by Tee Morris, Evo Terra, Adn Dawn Miceli (see Figure 9.1). Go to [...] to download the Podcasting for Dummies primer e-book. It’s free!”When you attempt to do this, you can never navigate to the intended resource. This happens over and over again (typically I was actually routed to a completely different book, after multiple redirects), which is frustrating. I usually don’t spend much time worrying about companion materials, but when they are repeatedly suggested in a text, I tend to at least give it a diligent try–for my effort I received nothing.The primary purpose of the author’s site is not to enable access to free companion materials, but to sell his other books and services. While I certainly understand the motivation, QR codes that lead to a login portal and NOT the item they are indicating in the text that they are supposed to lead you to (as well as the fact that I was told by Wiley technical support that the resources were not compatible with mobile devices) or suggestions to access materials that are inaccessible will make it near impossible to utilize these resources either for…

  2. Great book! I ordered this for a college class but will totally keep this at my desk as we venture into more use of social media at work as well as my personal life. There were some things on SM that I wasn’t quite clear on, but this book breaks it down without being condescending. Great buy!

  3. Gabriela Taylor "Author and Global Online Mar...

    Great insights into using social media for marketing and customer engagement The Social Media Bible by Lon Safko and David Brake is a well-researched handbook on social media and how businesses can use this form of media to engage with customers, find prospects, connect with employees and market their products. Through a step by step approach, the book takes you through the tools and strategies that can be applied to secure social media success in business.First, this comprehensive book manages to open you up to the world of social media, especially if you are just getting started. I am impressed by the fact that the book lists very useful tools that anyone new to social media can use effectively in their business. The book is clearly divided into three sections including the basics, the tools, and the strategy and each of the sections offer great insights into using social media for marketing and customer engagement. Even if you have already used social media in your business, there is something new to learn here.

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