The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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3 Responses to The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

  1. Roger C. Parker "Roger shows authors how to d...

    Are you considering buying the 4th Edition of The New Rules of Marketing & PR? If you’re reading this, you’re probably considering buying the 4th edition of David Meerman Scott’s The New Rules of Marketing & PR.The are a couple of things you should bear in mind.One is that, as a leading thought leader, David Meerman Scott “walks the walk.” In contrast to a lot of “experts” who write about online marketing, the New Rules of Marketing & PR reflects original thinking, based on his career since 2002. David Meerman Scott practices what he preaches.As he tells his story in the Introduction, (which you can read by clicking the Look Inside! book cover image, above), David understands media from an insider perspective. He knows media from multiple perspectives. He knew how the press operated, and he knows how it operates today. This is especially evident in Chapter 23, Newsjacking, one of the new chapters.At one time, David controlled multi-million dollar corporate marketing budgets, but realized that, as Bob Dylan said, “the times they are a’changing.”What you get in the 4th edition of The New Rules of Marketing & PR is based on what worked for him in the early years of the previous decade. David pioneered the (at the time) revolutionary view of giving drafts of chapters of the first edition of his book away for free, before his book was published to great success. Over the years, he’s repeated and perfected the technique, to increasing success.Second, there’s the important element of refinement. Through the previous editions of The New Rules of Marketing & PR, David has been continuously refining and updating his ideas to reflect developing technology.The 4th edition is as up-to-date as Obama’s re-election, the mistakes that many corporations made last year following Hurricane Sandy, and what happened during the the SuperBowl “blackout” this year.In addition, since the first edition, David has been communicating–through his blog and e-mail–with owners and managers of a broad range of businesses, agencies, associations, and nonprofits. He’s listened to their stories and updated dozens of examples throughout the book.The 4th edition reflects a major rewrite, with over 70 pages of new material, including two new chapters reflecting the latest technology. You’ll learn about the latest online social media tools, and how you can use each to tell your story. You’ll also discovers how others are doing it, as well as ideas and tips for using each tool.Third, I continue to be impressed by how David Meerman Scott not only describes what he did, but he is a careful writer. He writes the way he speaks.As someone who has interviewed him several times since the first edition, I’m impressed by the way David can says a lot in a conversational tone, carefully choosing his words, and lacing them with examples and how-to tips. Such writing doesn’t come naturally. You have to work at it to get it right.Thus, the 4th edition of The New Rules of Marketing & PR is a “safe” book to buy, even if you’re familiar with the previous editions. Of course, if you’re new to David Meerman Scott and his story, you have a lot of pleasant reading ahead of you!

  2. C. Chapman "C.C. Chapman"

    A MUST Own For Anyone Working in Marketing, PR or Communications There are few people in the world who know more about the changing landscape of marketing and PR than David Meerman Scott.He wrote THE book on the matter years ago and now with the 4th edition hitting shelves he hasn’t just updated a few words and photos, but completely updated it with new and timely information.I’m lucky to have David as a friend and mentor and this book is one that I always tell people they need to read when they ask for business books that should be required reading and this is it.Doesn’t matter if you are a seasoned veteran or a recently graduated worker bee. Buy this. Read it. Live it!

  3. Andrew Davis "TPL Drew"

    Digital Marketing & PR Fundamentals Updated For Today Over the past four years, I’ve found myself referencing The New Rules of Marketing & PR more often than I ever imagined. It’s one of the few print books I keep in my office and on the shelf. I also often recommend the book to executives looking to get a clear and compelling understanding of the digital universe and how they can put it to work for their organization. Marketing and PR professionals will find the book refreshingly insightful. The book’s focus on strategies and tactics that work keep it hype-free and simple – which I like.The Fourth Edition has completely new and updated case studies, and a wonderfully compelling new section on Newsjacking (which I’m eager to embrace after reading the book.) There are interesting new insights into app development (including a chapter on Uber.) I particularly enjoyed David’s Instagram section and the new (and compelling) ideas to leverage Google Plus and Google Hangouts for my business.In short, there aren’t many books I recommend you own a paperback copy of (as opposed to an electronic edition) but this is one of them. You’ll find yourself referencing it for the next two years (or at least until David Meerman Scott releases the 5th edition.)

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