The Book-Trailer Formula: How to Promote your Book using Free Images, Video and Audio

Filled with checklists, links and resource listings all in one place, this is a Beginner’s Handbook on creating a book-trailer or short video to garner interest for either a new book, or ebook, or for a book that has been around for awhile and needs more promotion to stimulate sales. Using Creative Commons Licensing, you will discover that it is easier than it appears to create a compelling book-trailer or advertising video for your book. The appendices include links to free images and video clips, audio and sound and dozens of online video sharing sites you didn’t know existed. Great for students just starting out making book-trailers or YouTube video makers searching for an easy how-to manual.

Think of this book as your toolbox for a successful short movie-making vocation, for fun and personal enjoyment, to sell more copies of your own books, or to create a potential business in a field that is set to explode.

Click Here For More Information

2 Responses to The Book-Trailer Formula: How to Promote your Book using Free Images, Video and Audio

  1. A very useful book, although some information is omitted There are a lot of sources about how to market YOUR self-published books, but this has to be one of the most useful I’ve seen yet. There are some drawbacks, but they’re not the author’s fault. I do think that they probably should have been mentioned, though, so I would have to take off half a star for that. Here are the reasons why (a fairly long explanation, but I really think it’s worth reading.)There are WordPress blogs for self-published books. There are Facebook pages. There are Twitter feeds. There are links that the author puts in every one of their emails. There are… well, there’s really no need to on and on about it, because we’ve all seen the standard ways. But the reality is that every single one of them leads straight to the same thing– a book. And I think that ironically, this is why none of these methods is successful in and of itself.Think about it logically: when people see yet another attempt to publicize a self-published book, most are going to think somewhere in the back of their minds, “Oh,God, there’s another one. I would have to invest both money and time to even find out if it’s any good. No, no, no.” And it makes sense. Most self-published books aren’t very good. Figuring out if a book is worth your time is MORE of a time investment that most people are willing to do.But what if you have a link to a video?That requires a two-minute time commitment. Even if it’s terrible, the potential buyer has spent only two minutes on it. Watching a video doesn’t require the same kind of sustained attention as reading a book. So people weigh the opportunity cost– no matter how unconsciously that happens– and they are so much more likely to click on that link to a video. So more and more authors are creating and putting up book trailers themselves, BUT… it’s still not common.That’s really why this book makes sense. It has excellent advice on structuring and writing your trailer, as well as on choosing images. There’s a great selection of links to copyright-free material. There’s also good, solid information about getting your promo work out there on Youtube. There isn’t really information about how to get people to watch your video, but truthfully, I think that because of the issues explained in the paragraph above, you can make this happen on your own.The drawbacks? This isn’t the author’s fault, but the truth is that you really do need to have experience with editing, graphic design, and motion graphics (at minimum!) to do a video that’s good in all of its aspects. You really should understand color design, alignment, balance, and proximity, eyeline, timing, spacing, the 180 rule, the gatefold rule, the 8-frame rule, and many more. You honestly do need to have studied and practiced these fundamentals. Sorry– but that’s just the truth. You’re trying to create another art form, one both related to and distinct from books. That can’t be done well without study, experience, and training.THAT having been said, the time to start that study is now! :) Analyze professional book trailers. Take notes on commercials. Try out different combinations of images, text, music, and voiceovers. I don’t know how much can be done in Moviemaker (I use Adobe CS– After Effects, Flash, Illustrator, Photoshop, et al), but I think that there are a lot more capabilities than most people realize.And yes, there are some other tricks for doing some things that are both unique and appealing in self-published book trailers– things I’ve NEVER seen yet– but I can’t tell you what they are. Sorry! Those are the ones I’m working on right now! :)

  2. Good instructions Learning to use for the first time. Not going to do a book, we were just using the book to learn kindle.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>