Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten

Whether you want to start understanding and using social media to grow your business, or to take your existing social media efforts to the next level, our experts can show you how. We’ve gathered together excerpts from 5 of our leading social media marketing and PR books to help you engage with customers, build a loyal following, get found online, grow your business, measure ROI, and more!:

Sample Chapter 1, from The New Rules of Marketing & PR, 3rd edition: David Meerman Scott explains the changing requirements of promoting products or services in the new digital age.

Sample Chapter 2, from Inbound Marketing: Brian Halligan and Dharmesh Shah show you how to stop pushing your message out and start pulling your customers in.

Sample Chapter 3, from Content Rules: Ann Handley and C.C. Chapman equip you with the know-how to develop marketing content that people care about and will want to share.

Sample Chapter 4, from UnMarketing: Scott Stratten will show you how to stop marketing and start engaging.

Sample Chapter 5, from The End of Business as Usual: Brian Solis highlights the new era of business and consumerism—and the role businesses play in defining it.

Download and enjoy!

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3 Responses to Social Media Reading Sampler: Book Excerpts by David Meerman Scott, Brian Halligan, Dharmesh Shah, Ann Handley, C.C. Chapman, Scott Stratten

  1. Joseph G. Wick

    Decent Price This was a good read. Also, it was nice to get a feel for the tone of some of the authors because now I know which book I will buy and which one I will not. It’s all pretty high level too.

  2. Good summary if you have already read the books. No replacement for the book, but a good review for overall concept.

  3. If you are interested in using the internet for marketing, and you should be, this book may put you on to some pretty good resources. It is more an advertisement than a reader, and so no topic is really complete.However, the emphasis is on using the internet to communicate and respond to prospects and customers, not with just web versions of what was done in print, but with an awareness of how the web-customer uses and responds to the web. For instance, attention and interest are large components of a print appeal, but those who have found your web site are already interested and you have their attention. What remains is to communicate substance.Some of the books sampled may well help you do this well. But this book will not do the trick. It will only help you select one or more of the books sampled to get the whole picture. Of course, this is what a sampler does, and this one does it well. So, why two stars? Simply because it is a big free advertisement, yet takes a fair amount of time to go through — and you still have to look inside the individual books to make a buying decision.

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