Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.

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3 Responses to Publishing for Profit: Successful Bottom-Line Management for Book Publishers

  1. Lynellen Perry "lynellenDOTcom"

    Keep this close at hand As a small publisher, I definitely want to get to a successful bottom-line! This book is helping Chalfont House become even more successful. It’s one thing to say that a published book is working well…but show me the numbers! Publishing for Profit shows you exactly what you need to know for a Title Profit and Loss statement. Other topics demonstrated are: defining your niche, goal setting, budgeting, cash flow analysis, income statements, balance sheets, planning, contracts, distribution, marketing, advertising and publicity, and operations. Those sound like dreadful, math-filled, boring accounting topics, but Woll makes them urgently relevant.

  2. Dan Poynter "Author-Publisher-Speaker"

    Profit From Experience Whether publishing their own work or taking in manuscripts, publishers pursue fame, fortune or both. Unfortunately, most publishers are interested primarily in marketing, promoting and distributing; selling more books. Tom Woll shows you something more important: keeping track; counting your money. He shows you how to manage your cash and organize your business–to sell more books.

  3. David A. Hall "David Hall"

    Thomas Woll has the expertise to teach about publishing. Thomas Woll draws from a variety of publishing experiences including being a start-up publisher and years of consulting for a variety of publishing clients. He has the expertise to teach us the publishing business.

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