Pinterest Marketing (Give Your Marketing a Digital Edge)

Learn How to Leverage the Power of Visual Marketing
If your customers are on Pinterest, you need to be there too!
I know: You’re too busy running your business or trying to figure out how to market your company on yet another social media site. Pinterest, however, is not just another pretty (digital) face. Pinterest is a snapshot of personality and it also just may be one of the best tools ever invented to increase sales for your business
This site wasn’t even conceptualized until 2009; it now has 25 million unique monthly visitors and a valuation of $2.9 billion as of February 2013–up a cool billion from May 2012.
If headlines such as ‘Pinterest Users Spend Way More Money Than Facebook Users’ haven’t gotten your attention, perhaps you’ve been busy doing the wrong things to market your business.  
When a fashion website studied the habits of 50,000 of its shoppers, it found that those clicking over from Pinterest spend an average of $180, compared to $85 for those routed from Facebook. The site also found that its shoppers would rather spend their time browsing the company’s pinboard than its website.
Okay, that all sounds good, but how do you get passionate Pinners to buy your products? Let an online marketing pro take you by the hand and teach you how to use Pinterest to build brand awareness, drive traffic to your website, get leads, increase sales, do market research, test new product concepts, and educate your customers. Pinterest Marketing: The Ultimate Guide concludes with a 15-step plan to meet all your pinning goals.
You’ll quickly learn how to:
  • set up a business account
  • create and use group & secret boards
  • schedule your pins
  • get followers & increase traffic to your site
  • take the visual conversation outside Pinterest
  • do SEO for Pinterest
  • cash in with Pinterest
  • measure & track results
As a bonus, the book gives you 30+ tools to save time and get better results on Pinterest. Before you start your Pinterest journey, make sure you’re ready for new traffic or orders. If you do it right, Pinterest will outmarket Facebook or Twitter for you.

Tags: pinterest how-to, pinterest marketing guide, social media strategy, social media small business, social media for profit, online marketing, internet marketing, digital marketing

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3 Responses to Pinterest Marketing (Give Your Marketing a Digital Edge)

  1. Ready Set…. Pinterest If you are now just hearing about Pinterest, you are not alone. This site is one of the fastest growing social media sites out there today and the concept is really simple and beautiful.The idea is that you set up a Pinterest account and then you “Pin” your interest up on boards that are content or interest specific. The site is made so that pictures that you found pretty, interesting or otherwise caught your eye can be saved and shared.The author reports that in the US and the UK the first adopters have been women who use the site to share everything from wedding attire and themes to recipes and food pictures. There is a huge craft contigency as well as groups devoted to art, fashion, design, etc.The book does a great job of explaining how the site works and how to make the most of your presence there. She spends a good chapter discussing the copyright issues of posting pictures that you do not own and the author also gives you the lowdown on the proper etiguette of the site.If you are a business that wants to set up a promotional type site (magazines such as People and Better Homes and Gardens are early adopters), Ms. Taylor walks you through how best to go about this including information in set up, SEO and other marketing advice.Pinterest is as addictive as Facebook but it is, in my opinion, much more pleasing to look at. You must be invited to become a member but the author will get you that invitation if you just email her. This book has everything you ever wanted to know about this site and whether you are looking for information on how to best use Pinterest, for business or for pleasure, this is your book.

  2. Excellent material I’m very new to Pinterest and wasn’t sure how to get started. This book is very clear and offers step-by-step guidance on how to set up everything in Pinterest. In addition, the author offers the how’s and why’s for marketing on Pinterest in a no-hype, integrious manner. I read the book in an afternoon and had my Pinterest profile set up the next day. I also love that the author offers updates to her material as Pinterest grow and changes. Well worth the money!

  3. Victoria "book collector"

    great information. parts of the book was too technical for me. Too technical for the most part. Made me realize how basic my knowledge is about pinterest. But I will study and read the book again. The book is well written and organized. I would still recommend the book to anyone who uses pinterest especially aperson with a website .

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