Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

How to effectively use Pinterest to market your business, product, or service

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on “pinboards” (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.

You will learn:

  • How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface.
  • Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers.
  • How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest.
  • Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior.
  • Pinterest copyright issues

Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

From the Author: Guidelines for Great Pinning

Beth Hayden

In Pinfluence, I’ll give you the tools and tips you need to create visual content that is so compelling that you may not even need to distribute it yourself; your readers, fans, and followers will do it for you! Here are some quick guidelines for great pinning:

  • Your images should be beautiful, remarkable, and interesting.
  • You want to post pictures that are attractive and well lit. If you plan to upload or pin a lot of your own photography, this is good time to invest in a great quality digital SLR camera. Remember that good-quality photography will get more attention on Pinterest.
  • Don’t make your images too tall and skinny, or pin anything that is over 5,000 pixels tall. This is crucial because the “Repin” and “Like” buttons are at the top of each pin. If a user has to scroll a long way just to see the entire image, then it’s very unlikely they will scroll back up to repin your image.
  • Remember to caption the great images you create with keyword-rich captions so that people can easily find them when they search. Keyword-rich means that you want to use terms that are specific and meaningful to your potential customers. For example, instead of a caption saying, “Our lovely spring bouquet,” use some specific words and say something like, “Our lovely spring bouquet of white hydrangea and pink roses.”

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3 Responses to Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

  1. Read this with a notebook and pen close by I have to confess I originally thought Pinterest was just for brides, foodies, and crafters. Boy, was I wrong!This is the first business book I’ve read in a long time that required a notebook and pen. I could not stop the ideas from flowing! The book is not only a primer on using Pinterest for business, but also a great tool on using social media in general (and I’m not new to this).What I really loved about this book is its wide range of focus on who could use Pinterest and why. I’m not a brick-and-mortar business or a nonprofit, but I still gleaned ideas from those sections as well. Specifically, it gave me great ideas as an author for promoting my own books, and I’ve already seen a financial return on my time investment.It is a well-researched book with practical, doable solutions for your business without a heavy time commitment. Beth knows you still have a business to run, and Pinterest is simply a great way to drive more people to it.

  2. Deb Baker "Lady Ellen"

    Do NOT Open A Pinterest Account Without Beth’s Book! I purchased this book 3 short days ago and have literally ripped through it. If you are doing any sort of online business, whether it’s selling your products or services or just recommending other people’s stuff…then you NEED this book. I kid not.I’ve been online since 1999 with my health site ( ) to complement my practise of now 34 years and have spent a minor fortune in mentoring, courses, software, etc. I’ve written articles for ezine, Tumblr, Squidoo, Hubpages, etc., done the Digg thing, Facebook personal and pages and Twitter, etc. All have helped to some degree establish a presence for me.Oh, yes and I’ve ridden the waves of Google’s histrionics, through their Smackdown, Panda (not as cute a bear as I once thought) and managed to get unceremoniously relegated to their sandbox with a couple of my small sites..*sigh*And if this wasn’t crazy-making enough, I lather, rinsed, repeated the whole ball of wax for my fantasy book series, The Persephane Pendrake Chronicles (Book 1 is here on Amazon.) .Then a few months ago, I started to hear whispers about this “Pinterest” thing on a few membership sites I still belong to. Busy, busy…I really didn’t have time to check out yet another social I thought. It was Brilliant Beth’s article “56 Ways to Market Your Business on Pinterest” from Copyblogger which appeared in my Facebook feed that finally drove me to Pinterest. So I opened an account for my author name of Lady Ellen and created a few boards following the steps in her article. It drove traffic to my site the same DAY! Ok, I was a fan.Let’s face it, Pinterest is a blast, great fun and my fave…visual. Love that. But did you know that as of Jan 2012, Pinterest drove more traffic to websites than Linkedin, Google Plus, Reddit and YouTube..combined!!??Beth’s book “Pinfluence: The Complete Guide to Marketing Your Business with Pinterest” is the best information and education you’ll could ever receive short of sitting at a guru’s elbow ( that would be Beth) on a daily basis.Beth starts with the basics, gets you up and running, helping you to build an effective profile, pinning to your first boards, then to optimizing your sites and blogs for others to pin from, and grow your followers. You’ll see how to link to your other internet real estate such as your Facebook and Twitter accounts and on to advanced techniques, even using the iPhone app. It’s all here.I highly recommend this book to anyone who wants to benefit from the avalanche of traffic and activity that today is called Pinterest.

  3. Original strategies and helpful advice When a new social media trend comes along I generally like to buy a book so that I understand it before I dive in. I know, I know — that seems old fashioned. But the reality is that getting my head around a social media site like Pinterest by reading about it first saves me lots of time and energy down the road. So when I started seeing many of my friends on Facebook posting links to Pinterest, I wanted to understand what the site is all about. Pinfluence was perfect for my needs.Several things really stand out to me about this book. The strategy chapters are excellent — and there are lots of strategy chapters (basically chapters 3 through 14 are all about strategy). The strategy chapters include everything from etiquette to how to build community.The author works directly with small business clients, so she knows the real issues that they are dealing with. Best of all, the author is not a fan of marketing hype. Instead she shows one how to become more authentic and real in relating to followers (and potential customers) on Pinterest.By the end of reading Pinfluence, I had a clear picture of where Pinterest fits within the larger social media universe and I had lots of great ideas for how to use this tool as part of my larger marketing strategy.

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