Marketing: An Introduction (11th Edition)


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This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

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3 Responses to Marketing: An Introduction (11th Edition)

  1. lots of info, but not an easy read 0

  2. CHAPTERS MISSING!!!!! 0

  3. Really interesting read 0

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