Marketing

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

High Engagement Style – Easy-to-read, interactive, writing style that engages students through active learning techniques.

Personalized Marketing – A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests.

Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.

Integrated Technology – The use of powerful technical resources and learning solutions.

Traditional and Contemporary Coverage – Comprehensive and integrated coverage of traditional and contemporary concepts.

Rigorous Framework – A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

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3 Responses to Marketing

  1. Darth Litarius

    All-around bad The kindle version of this book is something that I can not recommend to anyone. Not only does it not have page numbers, but the Kindle itself is glitchy as they come. I will hit the page back area and it will send me somewhere in the middle of the book that I was nowhere near. The final straw though, is the fact that it randomly decided during class that I have this book on one to many devices. It says I have to REPURCHASE a $70 book to continue to use it. Thank you Amazon for creating the most useless advancement in technology to date. I will from here on out be using old-fashioned paper books.

  2. Geoffrey Dietrich

    Online Acces Some classes require access to the Online Learning Center for this book. It didn’t come with the hardcover one I purchased through Amazon. Instead, I had to buy it for $15 through publisher McGraw-Hill. (Still better deal than paying $140 at the school’s bookstore)

  3. Jason r Peters

    Kindle version disappointing The kindle version of this book is horrid. No page numbers, so when professor references the book I’m on my own to find it. It’s hard to distinguish between chapters. Just all around horrible for using in an actual classroom environment. This is the first kindle version I’ve purchased and will be the last. I will be going elsewhere for electronic books.

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