Marketing

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

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3 Responses to Marketing

  1. Geoffrey Dietrich

    Online Acces Some classes require access to the Online Learning Center for this book. It didn’t come with the hardcover one I purchased through Amazon. Instead, I had to buy it for $15 through publisher McGraw-Hill. (Still better deal than paying $140 at the school’s bookstore)

  2. Good book The better alternative to the hard cover version. It is the same thing, and I dont have to carry the entire book with me! I can just take out the pages that I need for the class, and put it back into the binder when I’m done. Good textbook overall. Plenty of examples and explains concepts clearly.

  3. Kindle version disappointing The kindle version of this book is horrid. No page numbers, so when professor references the book I’m on my own to find it. It’s hard to distinguish between chapters. Just all around horrible for using in an actual classroom environment. This is the first kindle version I’ve purchased and will be the last. I will be going elsewhere for electronic books.

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