Marketing

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

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3 Responses to Marketing

  1. NO Access Code Included. I ordered this book from Amazon which stated it was “NEW”. The full product description states: This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.When I received the “NEW” book from Amazon, there was no access code for Connect Marketing which was required by my professor. This is very deceptive based on the description which clearly states this book provides it. Amazon needs to change the description and clearly state there is NO access code included.

  2. guillermo g vivanco

    Wonderful Very happy and please with this product, everything was a wonderful experience, it was so easy to use and very convenience

  3. Random Buyer "Random Buyer"

    Modern, updated, useful and inspiring I had to read 6 chapters just for my first exam and it was so easy thanks to all the examples and the descriptive information. It has updated and veery useful / easy to relate to data. It is really long though, and sometimes you feel like reading a book filled with advertisements (it can and will influent your choices when you go to the stores!), but there’s no better way to learn business and marketing than by examples. Great book!

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