Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Includes access to 3 exclusive ebooks for hardcover readers only!

The secret to successful word-of-mouth marketing on the social web is easy: be Likeable

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
—Jim McCann, founder of 1-800- FLOWERS.COM and

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
—Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
—Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: practical, specific how-to advice to get people talking about you.”
—Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

About the Book:

A friend’s recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other social sites. Each opinion, judgment, and idea is sent out to the world the moment it’s formed. Recommendations travel farther—and faster—than ever before.

There’s no doubt a marketing revolution is afoot. TV, radio, and print ads are out—and personal likeability is in. When it comes to your business, one Facebook “like,” one Twitter retweet, or one blog post share can translate into major sales. But how do you get people to click?

Written by Dave Kerpen—the expert on turning likeability into measurable profits—Likeable Social Media is about harnessing the power of the social web to build effective word-of-mouth marketing campaigns that will transform your business.

In this fun but highly substantive read, Kerpen gives you the information and tools you need to truly engage your customers and help them spread your message far and wide. He reveals all the secrets to popularizing a brand by being authentic, engaging, and transparent—and he teaches you the same methods he used to redefine brands such as, Neutrogena, Verizon FiOS, and dozens more.

Likeable Social Media teaches you the ins and outs of:

  • Listening to your customers
  • Defining your target audience
  • Attracting your first fans
  • Creating a dialog with customers
  • Responding to good and bad comments
  • Providing value
  • Delivering excitement, delight, and surprise

Creating and maintaining an authentic brand personality is the key to social media business success. Likeable Social Media will get you there at little or no cost to your business.

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3 Responses to Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

  1. David Bowers "@iamdavebowers"

    The best social media book out there I’ve read and reviewed a lot of books on Social Media and this is the first one I’ve given five stars. It’s that good.I’m a marketer, specializing in the digital realm and I’ve become increasingly annoyed at the self proclaimed Social Media Experts (SME’s) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don’t). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.While I don’t agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn’t sure why.Disclaimer: I received a review copy of this book from McGraw Hill.

  2. star inflation on Amazon? There are 169 reviews on Amazon for this book and 165 of the reviewers gave this book 4 stars or 5 stars. I give it 3 stars. Only one person gave it a lower rating than I gave it.I just don’t see how it merits more than 3 stars. That’s not to say that it’s not a good book or that I didn’t get something out of it. There were some good examples used. In general, I agree with almost everything the author had to say. But when I got done reading it, I realized that I hadn’t bookmarked many passages. I realized that for the most part, things I already thought or already knew might have been reinforced, but I wasn’t really asked to think about anything in a new way.Also, I should add that, due to my profession, I tend to rate books higher when they are applicable to smaller businesses. Many of the examples used in this book were more applicable to larger brands. I’m not sure that people who run small businesses would get much usable strategy from this book.Also, not that it impacted this review, but when I went to the facebook page for the author’s business–a small business–the only real reference to local businesses contained one link…and it was a broken link. To be fair to the author, I pointed it out in a facebook message, to which he replied very quickly. Not sure if it is fixed.

  3. by Lisa Jo Barr

    The Future Social Media Marketing Textbook This book is likeable. It’s a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.”Listen carefully, be transparent, be responsive, be authentic, tell great stories–the qualities that would make you the hotshot at the party–they’ll make your organization a likable one on social networks.” –Dave KerpenThe author is right on the mark.What else about this clever book, you might ask?1. It shines new light on how to use social media right–stay true to yourself which is great advice for a better world.2. It’s target readers are widespread–from those with their feet wet in social media to neophytes.3. For those new to the scene or those wanting a review–there’s fun content in the back of the book– 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.4.A chapter on tapping and using your listening skills full blast which you’ll need if you want to enter the world of social media; it can make or break.5 Approaching marketing projects at times like a child–with a sense of wonder, curiosity and super-creative out-of-the-box strategies.6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.7. The book is written in a very refreshing and positive light.Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.

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