I admit to being a diehard Steve Jobs fan. As a marketer, how can you not be? Jobs is not just a marketing genius; he’s a marketing revolutionary.
Defying marketing maxims about the difficulty of creating brand new markets for totally new products, Jobs has succeeded on a grand scale with products such as Apple II, Macintosh, iMac, iPod, iPhone…
And lest anyone think his success with Apple Computer was just a fluke, when Jobs left, the company foundered. His return brought the company back to success. Clearly he knows what he is doing.
But Uncle Stevie’s latest brainchild strikes me as a mismarketed product. It is a great product. I believe there is a large market for a tablet computer with great Internet connectivity at a reasonable price. Yet the iPad tablet computer is being marketed as a phone!
Too big to carry in your pocket, and too expensive, vulnerable, and heavy to carry everywhere, the tablet seems likely to fail in the cell phone market for those reasons and a few more. I hope I am wrong, because I really want one—but not to use as a cell phone.
At least that’s my opinion. What’s yours?