How to REALLY use LinkedIn (Second Edition – Entirely Revised): Discover the true power of LinkedIn and how to leverage it for your business and career.

How to REALLY Use LinkedIn (revised, 2nd Edition)

How to REALLY Use LinkedIn (revised, 2nd Edition)

LinkedIn is the largest professional network in the world. The majority of the users has 3 questions: “What’s in it for me?”, “I have a profile, now what?” and “How to get more results without spending a lot of time?”

In the second – totally revised – edition of this international bestseller you will learn:

  • 5 step basic strategy to be successful with LinkedIn
  • 10 powerful ways to find new customers, employees, suppliers, partners, investors, experts or a new job
  • 42 tips to make your profile stand out
  • 11 strategies to apply LinkedIn at an organizational level (including Company Profile and the LinkedIn Strategy Matrix© for Organizations)
  • 3 strategies (passive, active and proactive) to boost your personal or company branding
  • 5 steps for event organizers to mix online and offline networking
  • 17 ways group managers can stimulate interaction in groups
  • 31 answers to frequently-asked questions (FAQs)
  • 30 lesser-known functions and opportunities

Plus 53 new pages, including extra tips and timesaving tools and much, much more.

NEW! Discover the FREE “Video & Tools Library” (including free updates) at

Some quotes about the book

“Jan and Bert, the networking experts in Belgium, have written the ultimate book on online business networking. How to REALLY use LinkedIn will benefit professionals wishing to enter the next era of networking. The book contains fascinating insights on the meaningful use of LinkedIn in a business environment; it familiarizes you with the unknown, interesting features of LinkedIn; and it deals with burning questions around this social network. Inshort, this book is an indispensable guide to discover the power of LinkedIn!”
Erik Van den Branden, HR Director, PriceWaterhouseCoopers Belgium

The importance of having a great team is one of my Success Principles—a team including colleagues, customers, suppliers, partners, and experts. How to REALLY use LinkedIn is your guide to find them—fast!
Jack Canfield, Co-author of The Success Principles™ and Co-Creator of the Chicken Soup for the Soul® series

“How to REALLY use LinkedIn is a must-read for anyone who wants to grow their business through networking. Even if you’re already a member of a referral or network organization, Jan Vermeiren and Bert Verdonck offer powerful, advanced strategies for how LinkedIn can help you get even more out of your participation in those sites as well.”
Ivan Misner, NY Times Bestselling author and Founder of BNI

“If you take networking seriously, use LinkedIn. If you take LinkedIn seriously, read this book.”
Edgar Valdmanis, Marketing & Projects Director at the Norwegian Computer Society

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3 Responses to How to REALLY use LinkedIn (Second Edition – Entirely Revised): Discover the true power of LinkedIn and how to leverage it for your business and career.

  1. Reg Nordman "(K)nights on the Road"

    This is a must have book for sales and marketing people The authors have done a very very good job with this book (I have read both editions now) . I have used LinkedIn for several years and felt pretty competent with it, but these chaps have identified so many tools and tips on using it I feel like a newby all over. Such tips as keeping up with one tool for all your social networks, using LinkedIn as a steroid fueled people finder, job finder, to increase networking, locating new suppliers or partners, they pretty well cover them all. Their comments on using Groups is worth the price of the book alone. I installed the LinkedIN Outlook toolbar and was amazed at the capabilities now in the tool, (especially good in keeping Outlook contact data up to date, goodby Plaxo!) The firefox toolbar also has some hidden gems wrto extracting contact info from websites. If your job/career requires maintaining a good network, this is a must read and implement book. Google finds information, LinkedIn finds people.

  2. Excellent manual for every professional LinkedIn user LinkedIn was the first online network I joined back in 2004 and today it’s still one of the largest global networks. In the past years lots of extra features and tools were added to the platform and it was about time that someone wrote a comprehensive manual on the use of this brilliant website. Congratulations Jan and Bert, “How to REALLY use LinkedIn” does exactly what it says on the label, it’s the best and most complete manual on LinkedIn … This is what we were waiting for !

  3. How to REALLY use LinkedIn in War for Talent Social media, and LinkedIn in particular, have become more and more important in HR recruitment. Over the next years the War for Talent will persist and even become more intense. Employers already don’t have any other choice than to look for the right people via alternative recruitment channels. But how to use LinkedIn effectively? Especially now that many extra features and tools were added to the platform? An efficient use of LinkedIn can really make the difference when looking for talented people and when you want to stay one step ahead of other recruiters or candidats. “How to REALLY use LinkedIn” makes it clear to you in no time. Use it as your guide!

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