“Facebook Marketing Like I’m 5 packs more value than an MBA class and you can literally use it as a play-by-play to get your ‘magic’ out to the world. If you’re looking to build a strong, authentic, and respected presence on Facebook, then this book is certainly for you.”
***** Matt Cartagena, Co-author of “Accelerate”
“What I love about what Peg Samuel and Matthew Capala are doing here is that Facebook Marketing Like I’m 5 is completely actionable and results-oriented. The two are dynamic social media educators and practitioners, which is a rare combination to find.”
***** Jeremy Goldman, Author of “Going Social,” CEO of Firebrand Group
“Facebook Marketing Like I’m 5 is a critical tool for any small business owner who wants to leverage the power of the massively engaged Facebook audience. Even if you consider yourself a Facebook pro, you’ll find tidbits and hacks that will give you a whack on the side of the head.
***** Ivana Taylor, Small Business Influencer, Publisher at DIY Marketers
Make no mistake; this is no ‘Facebook for dummies.’ We wrote ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners. They want results now and don’t want to wait months to get profitable on Facebook.
This is a practical book. The end product is an actionable roadmap for a total makeover of your Facebook business strategy, which will take you from zero to a Facebook marketing hero pronto.
‘Facebook Marketing Like I’m 5’ takes you through the strategic process of designing, building and maintaining an optimal Facebook business presence. You will also learn how to attract new customers, by building a magnetic Facebook community around your own unique brand of content. You’ll learn how to gather not just Likes – but the right kind of Likes – that can move your business ahead and bring you profits.
‘Facebook Marketing Like I’m 5’ features dozens of free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) big and small business Facebook strategies.
What you’ll learn in this book
There’s an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing or overly granular. ‘Facebook Marketing Like I’m 5’ is designed to be clear and easy to follow. It’s built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence.
This book will show you how to:
- Choose the right Facebook settings for your business
- Use actionable worksheets and templates to develop and execute your Facebook marketing plan
- Choose which free marketing plugins, apps, and CTAs to use
- Optimize your Facebook profile and content
- Boost your organic engagement
- Identify the right advertising tools for your business
- Build targeted user profiles
- Use Facebook’s Ad Manager
- Attract fans to your content
- Get new Likes and convert them into leads
- Track and measure success
- Use Facebook Custom Audiences for hyper-targeting and remarketing
- Avoid common Facebook marketing mistakes and pitfalls
Who is this Book for?
- Business owners
- Entrepreneurs and startups
- Brands and corporations
- Celebrities, authors, artists, public personalities
- Marketing and social media professionals
We want to make this book as easy to understand as possible so we included plenty of screenshots, templates, worksheets, and step-by-step instructions you can use while reading it. We know that Facebook marketing takes thought and work, but that doesn’t mean that you can’t have fun while you’re doing it.