I keep subscribing to email lists for causes and charities that I’m interested in. I really do read most of the emails, and most of the time I take the actions they request. I donate. I sign petitions. I’m a good member—via email.
What I purely hate is when they call me. Calling can be a good marketing tool, but it should be used very, very rarely and wisely. Marketers who call to give me a sales pitch get a quick brush-off, especially if they got my phone number under false pretenses.
I never agree to calls. And I’m not very nice when people interrupt my day or evening with a phone call.
On the other hand, an on-line marketing genius named Howie Schwartz calls frequently, and I welcome the calls. Why? He calls as a reminder of his webinars that I’ve signed up for.
Howie’s are automated calls, and they are truly helpful. I tend to get busy and forget webinars, and I find his really entertaining and useful.
Now if everyone else starts doing that, starts imitating Howie and calling me to bug me about their webinars, I will probably just unsubscribe from their lists.
So the moral of this story is, “Don’t bug people.” If you manage to wangle someone’s phone number, treat it as golden. If they signed up for email from you, stick to that unless they give you permission to call—and unless you are truly doing them a service.
You will sell a lot more products by respecting other people’s time and resources.
And that’s all I have to say about that.