Affiliate program refers to a marketing campaign which is popularly used by the online media. In this kind of campaign the advertiser advertises his product or website by placing the ad on another website. The ads placed on the website can be banner ads, click buttons, links, popunders or any other form of advertising. When the visitor clicks on the ad that appears on the affiliate’s page, he is directed to the advertised site. in the case the advertisers has to pay an incentive or a fixed payment to the site that directed to the web traffic to his site.
Affiliate marketing programs are quite popular on the internet and are used by a number of websites. Different kinds of options are available to the buyer under the affiliate program. For instance he can choose the pay per click program where he needs to pay every time a visitor clicks on the advertised link. Pay per sale option or the Cost per action advertising model is also available to the advertisers under which he only needs to pay when an action is performed by the visitor. This action may be in the form of sale or registration. The affiliate program is considered to be beneficial and is economical which has helped in making it popular.
Direct marketing refers to the program, wherein the advertiser reaches out to the target consumer directly, without depending upon a third party to promote his company. It is popularly used in online media also wherein people use different tools to attract the target clients to their own website. The online marketing can be done online by sending email, newsletter or by sending special coupons to the target clients so that they may visit the site and learn about the new product and services. In case of online direct marketing through emails and newsletter, the company needs to have a database that can help him to identify the target clients easily.
To use direct marketing in your ad campaigns, you need to first encourage your visitors to register themselves at the website. You can offer coupons, discounts and other rewards so that they may register at your site. This would help you to get the required database. You can then send newsletters and direct emails to them which would help them to know about the new development and the new products that are being offered by your brand. if you don’t have the required data then you can also contact the companies that sell database and can provide you with a list of target client’s emails.