Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. “That means 2.5 percent of your customers are mad and they’re telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service.” Based on a philosophy that’s been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they “will fight before they switch–and they will proactively refer people to buy from you.” Regularly employing oversized type in screaming bold fonts to grab the reader’s attention, Gitomer breathlessly recounts his start-to-finish approach to becoming “memorable” to consumers along with illustrative tales of his own encounters with particularly egregious examples of poor service. All of this is bolstered by an ongoing sampling of his inspirational quips and a variety of self-evaluating quizzes designed to pinpoint individual strengths and weaknesses. Take a deep breath, read it straight through, and prepare to delight thy customer! –Howard Rothman

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3 Responses to Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

  1. Randy Cantrell "Randy"

    My most “given away” book I’ve been a longtime fan of Gitomer (so you should know my bias going in). I’m not sure what book some of these reviewers read, but they didn’t read THIS book. I’ve been in sales for 28 years and can tell you that Gitomer GETS IT. He’s not your rah-rah guy. Rather he’s in your face, telling you how stupid it is to do some things, telling you how stupid it is NOT to do other things and always telling you that if you don’t provide VALUE, then you ain’t got Jack! Full of practical advice and the constant urging to use your brain so you can be CREATIVE. Gitomer has fun and expects those who serve customers to have fun, too.

  2. It’s too bad more businesses haven’t read this. If my book was kidnapped and held in Afganistan for 10,000 bucks ransom, if it was the only copy left in the world, I’d rescue it.

  3. This BOOK is priceless… This book is only for those who wish to give the most outstanding service possible…those who want to hear “WOW!” again & again. The book is clear, easy to understand, and humorous. It’s also hard-hitting & forces the serious service provider to take a hard look at themselves and their businesses. I gave a service orientation for my co-workers based largely on the contents of this book. The results were astounding. Even the most jaded of our service providers were overflowing with questions, comments and excitement. Anyone who works with the public should read this book. Just a note: If you are curious as to what happens if you take the opposite approach, check out another great book, “It’s Not My Department” by Peter Glenn. The examples in his book spotlight a lot of the “customer service nightmares & horror stories” that tend to occur when apathy is the prime emotion guiding service.

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