As an example I used a nameless series of novels that had become highly successful with classy covers and then switched to unprofessional and rather repulsive cover illustrations—apparently to save money.
Last week in the grocery store I noticed a book from that series with yet another a new cover design. The illustration was midway in competence between the original sharp designs and the subsequent bad ones. However, I think the publisher finally got it right.
The books are a bit more serious than the original designs were. As I explained before, a cover that does not match the contents can turn off the intended audience and attract people who will put the book right back down again when they flip through it and see what is actually about.
The new illustration is attractive enough and gives a better idea of the content and tone of the series. Yay!
Needless to say, I bought the book.
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