Is Twitter Still a Good Marketing Tool?

I just read a blog post by Rich Shefren called How To Transform Twitter Into Your Own Personal ATM. Shefren advocates twittering constantly, including personal details of your life so as to be “totally transparent.”  

The goal is to make money by linking to offers to get people to buy things. Supposedly other Twitter users will like and trust you and want to buy from you because they feel that they know you.

I am twittering. In fact, I have several Twitter IDs, one for each niche I blog in, because my niches range from angels and art to political snarkery, marketing snarkery, and how to talk like a Texan—among others.

You can reach me at any of the following Twitter IDs: AngelWords, ArtFunCheap, DreamVisions, Glitzkat, KathleenGresham, kgresham, MarketingSnark, SnarkRemarks, TexasTalk, WhiteCranes, and a few others.

What I’m seeing, though, is that people are  just following other Twitter users wholesale in order to reciprocally build up their total followers. So who are these people?

If you have hundreds (or even dozens) of followers, how do you keep from being drowned out by the noise? I do weed out the really awful ones, but…even the ones that are left are not a focussed group—-for any of my IDs except maybe the Texas one.. Maybe.

Aren’t they all drowning each other out? How can they get any sense of my personality when I’m drowned out on my own Twitter streams?

And personally I don’t care about the really personal stuff—the stuff Twitter started for. Usually it is boring. I do not care what anybody ate for lunch. Originally I unfollowed anyone who was boring, but it is too late for that now.

So it seems to me that a Twitter following is like a very unfocused general mailing list. You have no way to know who is listening. Most followers do not know or care about you. Almost all of them are trying to sell something or other—-from real estate to Internet marketing products.

Shefren’s model seems to be based on the idea that people follow you because they know you and want to hear whatever you have to say—-even ordinary, personal stuff—like following a rock star. For Internet marketing legends like Shefren, that may be true.

But what if you are just an ordinary marketer? What if you are building up a Twitter following by using one of the services like TwitterGetter? What about for the rest of us?

This issue has been bothering me lately. (I did use TwitterGetter. Now I’m not sure that was a good idea.) 

So what do you think?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>