Category Archives: Technology

Moving Stunk…

Guest post from: Constance Rodgers

When we moved I thought it was the end of the world to be honest with you. I’d never lived anywhere but sunny California and when my husband accepted this job in Ohio I wasn’t really sure what to do. I love him a lot but I won’t lie that the thought crossed my mind that maybe it was time we ended things. I got my act together though and packed up alongside him and things are actually much better here than I imagined they’d be. I spent some time on the web looking for Wild Blue Deals Ohio and I also got in touch with some other mommy groups here in town and I feel like making friends here isn’t any harder than it was back in Cali. I do miss the beaches but there’s something to be said for the slower paced, less glamorous pace of life here in Cinci and if I had to guess I’d say we’ll be here for quite a while. My husband loves his new job and this place is really growing on me!


10 Laptop Selection Tips for Marketing Consultants

Marketing consultants generally live on their laptop computers. But which laptop is best?

Assess your true needs. Don’t just walk into a store and say you want “the best” laptop. The best for whom? A graphic designer has different needs from a CPA. A gamer has different needs from a marketing consultant.

Here are a few tips for selecting the right laptop for you:

1. Will you use your computer extensively on site at client offices? If so, a laptop with a large screen will help you work efficiently and save your eyesight—and your disposition. Continue reading


Robust, Configurable SEO Shopping Carts from AscenderCart

To successfully sell goods on line, you need a robust and easily configurable shopping cart. There are many choices.

Generally you get what you pay for—if you can figure out what you need. But price does not always guarantee the best quality. You need to know what to look for.

I have looked at quite a few shopping carts for clients. They generally fall into two groups: free or cheap but very limited, or very, very expensive.

Most do not seem to have considered SEO. They may generate pages that the search engines (and customers) will ignore. But this one is different. Continue reading


iPad: a Great Product in the Wrong Market?

ipadI admit to being a diehard Steve Jobs fan. As a marketer, how can you not be? Jobs is not just a marketing genius; he’s a marketing revolutionary.

Defying marketing maxims about the difficulty of creating brand new markets for totally new products, Jobs has succeeded on a grand scale with products such as Apple II, Macintosh, iMac, iPod, iPhone…

And lest anyone think his success with Apple Computer was just a fluke, when Jobs left, the company foundered. His return brought the company back to success. Clearly he knows what he is doing.

But Uncle Stevie’s latest brainchild strikes me as a mismarketed product. It is a great product. I believe there is a large market for a tablet computer with great Internet connectivity at a reasonable price. Yet the iPad tablet computer is being marketed as a phone!

Too big to carry in your pocket, and too expensive, vulnerable, and heavy to carry everywhere, the tablet seems likely to fail in the cell phone market for those reasons and a few more. I hope I am wrong, because I really want one—but not to use as a cell phone.

At least that’s my opinion. What’s yours?