If your product, website or support fails a customer, is it their problem? No, it’s yours.
Heed their feedback. It’s a warning.
Customers who complain are doing you a big favor. Instead of telling you that there is a problem, they could just go away mad—and tell all their friends.
Just because you have not encountered [...]
Posts under ‘Internet Marketing’
If Your Product, Site or Support Fails a Customer, It’s *Your* Problem
Latest Is Not the Greatest for Marketing
If you post a marketing video, you want the most possible people to view it, right? So why make it so that only those who have the latest, up-to-the-minute versions of software installed can watch it? When you do that, you lose a lot of potential customers!
Unless your video is demonstrating the latest special effects game, software, or movie, and your audience is young, affluent geekboys, you don’t need the latest version of Flash, released 5 minutes ago.
Do Not Phone Me! Well, OK, Sometimes…
I keep subscribing to email lists for causes and charities that I’m interested in. I really do read most of the emails, and most of the time I take the actions they request. I donate. I sign petitions. I’m a good member—via email.
What I purely hate is when they call me. Calling can be a [...]
Either It’s Free. Or not. Period.
C’mon, marketers. Either you are giving me something for free—or you are making a fraudulent come-on.
I’m not saying you have to give anyone anything. Far from it. You are in business. No one expects that.
But be honest about what you are offering. Whether it’s a forced-continuity membership or “low fee for shipping,” that is not free. If there are any strings attached that require payment, it is not free.
Is Twitter Still a Good Marketing Tool?
I just read a blog post by Rich Shefren, in which he advocates twittering constantly, including personal details of your life so as to be “totally transparent.”
The goal is to make money by posting offers and getting people to buy things. Supposedly other Twitter users will like and trust you and want to buy from you because they feel that they know you.
