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Posts under ‘Internet’

If Your Product, Site or Support Fails a Customer, It’s *Your* Problem

If your product, website or support fails a customer, is it their problem? No, it’s yours.
Heed their feedback. It’s a warning.
Customers who complain are doing you a big favor. Instead of telling you that there is a problem, they could just go away mad—and tell all their friends.
Just because you have not encountered [...]

iPad: a Great Product in the Wrong Market?

I admit to being a diehard Steve Jobs fan. As a marketer, how can you not be? Jobs is not just a marketing genius; he’s a marketing revolutionary.
Defying marketing maxims about the difficulty of creating brand new markets for totally new products, JobsĀ has succeeded on a grand scale with products such as Apple II, Macintosh, [...]