Tips for marketers on how not to annoy customers.
Awhile back I wrote about how you can judge a book by its cover and the importance of book jacket design in selling books. (The same could be said for most packaging design.)
As an example I used a nameless series of novels that had become highly successful with classy covers and then switched to unprofessional [...]
I want to talk about the recent trend to cheap, ugly art on book covers. For example, a series of books starts out with classy covers that fit the contents. The series is successful and profitable—a solid income producer with a great future. Then the publisher changes the covers to cheap, tacky art that repels buyers. Does that make any sense?
