The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!

There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout off

Sale Price:$8.37

Read Morebuy now


Move to Texas

Guest post from: Kent Lara

When we moved to Texas a few years ago we knew we were in for a big change. My fiancé and I are both from New York and had never lived anywhere else. I got a great job offer near Dallas and I knew I had to take it. We really didn’t know what to expect when we got down there. We knew we would likely have a much bigger home and that the culture would be totally different. We were pleasantly surprised by Texas. We were able to afford a home that was double the size of our place in New York so that was really exciting. It was so nice to finally have space for all of our things, and also for our families to come and visit. We learned from some of our neighborhood friends that we also had the Power to Choose our home energy company. This was really helpful since we had no idea we could actually do this. It has saved us a lot of money since we moved down here, and that’s always a good thing.


Principles of Marketing (13th Edition)

Principles of Marketing (13th Edition)

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn

Sale Price:$74.00

Read Morebuy now


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering gui

Sale Price:$19.95

Read Morebuy now


UnMarketing: Stop Marketing. Start Engaging.

UnMarketing: Stop Marketing. Start Engaging.

From one of the leading experts in viral and social marketing-market your business effectively to today’s customersFor generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You′ll stop just pushing out your message and praying that

Sale Price:$14.46

Read Morebuy now


The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, pre

Sale Price:$10.18

Read Morebuy now


Creating a Marketing Plan: An Overview

Creating a Marketing Plan: An Overview

Effective marketing cannot begin without an effective marketing plan. The marketing plan serves to define the opportunity, the strategy, the budget, and the expected results of product sales. In this chapter, the individual elements that comprise the plan are introduced, as are details on how to implement adequate research in considering each decision therein. This chapter is excerpted from Harvard Business Essentials: Marketer′s Toolkit.

Sale Price:$3.95

Read Morebuy now


Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing – just simple, effective and affordable marketing t

Sale Price:$9.05

Read Morebuy now


Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for market

Sale Price:$8.03

Read Morebuy now


Wife loves big city

Thanks for the post from Sylvester Campbell

My wife grew up in a large city and has always considered herself to be a “city girl”. I, on the other hand, grew up in probably one of the smallest towns. My parents would leave the doors unlocked with no fear. Everyone in the entire town knew one another and protected one another. It was a wonderful place to live. My wife wanted to move to Atlanta and in an effort to make her happy, I agreed. I never had Home Security ATL and was surprised to feel I needed it. However, I honestly felt I had to have it. I was scared when I would come home and would think someone might be in the house. I worried my wife would be home alone and someone would break into the house. I had all these feelings and fears that I had never experienced. I know most of these scenarios are unlikely, but I learned the most about big cities from television. In TV shows, it seems to happen all the time. I always say it is better to be safe than sorry.