Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

The updated edition of the guide to harnessing the power of the world’s largest professional network for total business success.

Maximum Success with LinkedIn, Second Edition revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; hire qualified employees; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more.

The Second Edition has been completely revised and updated to reflect the latest feature changes on LinkedIn. Maximum Success with LinkedIn, Second Edition, builds on the success of the First Edition, which received over 50 positive reviews on Amazon.com. 

Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and entrepreneurs. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley start-ups to Fortune 500 companies.

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Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

A New York Times bestseller

Ev told Jack he had to “chill out” with the deluge of media he was doing. “It’s bad for the company,” Ev said. “It’s sending the wrong message.” Biz sat between them, watching like a spectator at a tennis match. “But I invented Twitter,” Jack said. “No, you didn’t invent Twitter,” Ev replied. “I didn’t invent Twitter either. Neither did Biz. People don’t invent things on the Internet. They simply expand on an idea that already exists.”

Despite all the coverage of Twitter’s rise, Nick Bilton of The New York Times is the first journalist to tell the full story—a gripping drama of betrayed friendships and highstakes power struggles. The four founders—Evan Williams, Biz Stone, Jack Dorsey, and Noah Glass—made a dizzyingly fast transition from ordinary engineers to wealthy celebrities. They fought each other bitterly for money, influence, publicity, and control as Twitter grew larger and more powerful. Ultimately they all lost their grip on it.

Bilton’s unprecedented access and exhaustive reporting have enabled him to write an intimate portrait of four friends who accidentally changed the world, and what they all learned along the way.

An Amazon Best Book of the Month, November 2013: Spoiler alert: The subtitle sorta says it all. That is, Nick Bilton’s Hatching Twitter delivers “A True Story of Money, Power, Friendship, and Betrayal,” though not necessarily in that order. The book’s four central players–Ev, Jack, Biz, and Noah–conceived of Twitter while working on Odeo, an ultimately doomed attempt to revolutionize podcasting. As their little chick grew, the four men’s personal and ideological differences led to a power struggle that eventually left them all on the sidelines as a former stand-up comedian took Twitter into the uncertain future. Writing with the pacing and veracity of detail of a true-crime book, Bilton makes use of a trove of source material–from internal Twitter e-mails to extensive interviews with and early tweets by the founders themselves–and the result is as exciting and fast-paced as it is topically relevant. If you’re looking for a thoughtful rumination about Twitter as a revolutionary global communications platform, keep looking. If you’re looking for a quick, well-written, thoroughly researched human drama, the story of an utterly dysfunctional foursome and the accelerated unraveling of their once brilliant partnership, this is your book. #HighlyRecommended. –Jason Kirk (@brasswax)

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Connecting to Change the World: Harnessing the Power of Networks for Social Impact

Something new and important is afoot. Nonprofit and philanthropic organizations are under increasing pressure to do more and to do better to increase and improve productivity with fewer resources. Social entrepreneurs, community-minded leaders, nonprofit organizations, and philanthropists now recognize that to achieve greater impact they must adopt a network-centric approach to solving difficult problems. Building networks of like-minded organizations and people offers them a way to weave together and create strong alliances that get better leverage, performance, and results than any single organization is able to do.
While the advantages of such networks are clear, there are few resources that offer easily understandable, field-tested information on how to form and manage social-impact networks. Drawn from the authors’ deep experience with more than thirty successful network projects, Connecting to Change the World provides the frameworks, practical advice, case studies, and expert knowledge needed to build better performing networks. Readers will gain greater confidence and ability to anticipate challenges and opportunities.
Easily understandable and full of actionable advice, Connecting to Change the World is an informative guide to creating collaborative solutions to tackle the most difficult challenges society faces.

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Like: Social Media #2 (Volume 2)

#WhatADick Vaughn Asher. I’ve stalked him relentlessly. I shaped and formed my lust into the perfect dirty hashtag…day after day… weekend after weekend. He was my prince. My fairy tale. My fantasy. I gave him the best years of my online life and what did he do for me? Ruined my social media experience one tweet at a time. That’s what. #Fantastic #BackToNatureFucking #MissingSomething #You And now #TheDickWhoIsVaughnAsher thinks he can weasel his way back into this filthy blue bird’s Twitter account? He’s wrong. His public fantasy is about to collide… ah, fuck it. He’s hot as hell, bitches. I need more than a free sample. This time I want it all. And I’ll do whatever it takes to get it.

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PROFILE: Social Media #5

All the best fairytale princesses have the most horrific pasts. Mine just happens to be more horrific than most.

Fantasizing over Vaughn Asher was a dream. Meeting Vaughn Asher was a fairytale. Loving Vaughn Asher was my downfall.

The past is always there. Waiting. Waiting to expose you. Waiting to ruin you. Waiting to take you back.

Sometimes not even a prince can save you.

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Stratas Sings Weill

Revealing an affinity for Weill, Teresa Stratas fulfills her promise to Lotte Lenya on her deathbed to “carry on the torch for Kurt Weill’s music.” Stratas’s glorious soprano has never sounded better as she applies her operatic expertise to deliciously caress this music without losing any of the underlying subtext. Lacking the grittiness of other interpreters, she captures the emotional angles by letting her beautiful voice express the tortured heart beneath it; where others shout at you, Stratas sings at you. She casually bounces off the cheerier selections from One Touch of Venus and Happy End, letting Gerard Schwarz’s brilliantly conducted orchestra display their wit. Program notes include a fascinating interview with Stratas. –Barbara Eisner Bayer

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The Compassionate Geek: How Engineers, IT Pros, and Other Tech Specialists Can Master Human Relations Skills to Deliver Outstanding Customer Service

Newly expanded edition. A real-world, plain-language how-to guide for delivering amazing customer service to customers and end-users.

Now in its third edition, The Compassionate Geek was written by a tech person for tech people. There are no frills, just customer service best practices and ideas that actually work! Filled with practical customer service tips, best practices, and real-world techniques, The Compassionate Geek is a quick read with equally fast results. Each chapter includes a reflection and discussion section to help you improve your customer service skills. There are lots of personal stories and examples of mistakes made and lessons learned. This new edition adds an entire chapter on overcoming personal and professional obstacles.

Here’s what you ll find:

  • The four intrinsic qualities of great customer service providers 
  • Customer service tips on how to say no without alienating your customer or end user 
  • Best practices for communicating with email, including examples 
  • Best practices for communicating using chat and texting 
  • Ten tips for being a good listener 
  • Two practical ways to keep your emotions in check using emotional intelligence (eq) techniques 
  • A six-step flow chart for handling customer and end user calls 
  • Customer service skills to use when the customer or end user is wrong 
  • How to work with the different generations in the workplace 
  • Motivational stories of human triumph with reflection and discussion questions 
  • Techniques for overcoming personal and professional obstacles

All of the information is presented in a straightforward style that you can understand and use right away. There’s nothing foo-foo , just down-to-earth tips and technical support best practices learned from years of working with technical staff and demanding customers and end users.

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How To Write A Book: Tips from Authors for Authors About Writing and Publishing

Are you thinking about writing a book? Have you started the great American novel and haven’t quite finished it? Do you need help getting started?

How to Write a Book is just what you need. 12 authors have gotten together and put together this book of tips and advice for authors just getting started.

Our chapters include:

Introduction

Reading And Writing

Getting Started On Your Book

The Closet Writer

Yes, Virginia, Grammar Really Matters

The Gristle Of It

The Story Arc

Let’s Talk About POV

Character Development – Podcast Transcript

Dialogue: Letting Your Characters Breathe

How To Write A Series

Plotting For The Past – Podcast Transcript

The Importance Of Being Edited

The Pros And Cons Of Self-Publishing

The Indie Author

Working With Children To Co-Author Books

Helpful Sites for Writers

Our authors are:

Deborah Carney

Lynne Cantwell

Rachel Cherie

Katie Darden

Karen Garcia

Judy Leslie

Tabitha Ormiston-Smith

Joseph Picard

John R. Phythyon, Jr.

Tory Richards

Alan Seeger

Diane Ziomek

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Word of Mouth Marketing: How Smart Companies Get People Talking

FROM THE NEW YORK TIMES, AND USA TODAY MONEY BESTSELLER

Foreword by Seth Godin. Afterword by Guy Kawasaki.

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

– 3 Reasons People Talk About You

– 4 Rules of Word of Mouth Marketing

– 5 Ts of Word of Mouth Marketing

– 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

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25 Website Must Haves For Driving Traffic, Leads, and Sales

PROFIT100 Award winning entrepreneur, Trent Dyrsmid shares hard-won advice on how to attract more customers and beat the competition; all starting with just your website.

Trent turned his personal blog into a six figure business in it’s very first year, and 25 Website Must Haves For Driving Traffic, Leads, and Sales is a virtual blueprint for how he did it.

When companies outline the online marketing strategies, they so often overlook details that are critical to their success. In this book, you will discover how to ensure your site gets found, how to design it so that it makes a killer first impression, how to develop content that positions you as an authority in your niche, and most importantly, how to convert this visitors into leads using 5 key strategies.

Download this book now and get started increasing your results today.

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