Customer Relationship Management

Posted on May 20, 2013 by | 3 Comments

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes:

· A Tutor Resource pack available to instructors who adopt this text

· Case examples illustrating CRM in practice

· Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service

Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book’s freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes:

· A Tutor Resource pack available to instructors who adopt this text

· Case examples illustrating CRM in practice

· Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service

Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book’s freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.

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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Posted on May 18, 2013 by | 3 Comments

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary “how to” manual for getting more clients and raising a business profile.

Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you’ll discover the keys to developing a strong marketing plan and brand image.

  • Features unique, personalized, updated social media marketing strategies for service professionals
  • Provides new pricing models and sales strategies for simpler selling
  • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
  • Offers new solid product launch strategies and tactics for creating instant awareness
  • Author a New York Times bestseller, TV personality, and highly recognized professional speaker

Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

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The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher (The HowToDoItFrugally Series of books for writers)

Posted on May 18, 2013 by | 3 Comments

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology, always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.

The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven’t been stirred and warmed over, techniques that will rocket their books to bestselling lists.

You’ll also learn to write media releases, query letters and a knock ‘em dead media kit–all tools that help an author find a publisher and sell their book once it’s in print.

We all know that book promotion (and life!) has changed since The Frugal Book Promoter was first published in 2004–particularly in ways that have to do with the Web, but in other ways, too. As an example, the publishing world in general is more open to indie publishing now than it was then. So, this update but includes lots of information on ways to promote that were not around or were in their infancy a few short years ago. So here is what is new:

There is new information in this expanded and updated edition that answers questions like these:
·What is Carolyn’s simplified method for making social networks actually work–without spending too much time away from my writing?
·How can I avoid falling into some of the scam-traps for authors?
·How can I get into one of those big tradeshows like BEA?
·What are the best “old-fashioned” ways to promote–the ones I shouldn’t give up on entirely?
·There is even an updated section on how you go about writing (and publishing) an award-worthy book. And, of course, you’ll find it loaded with resources you can use–but they’re all updated.
·How can I use the new QR codes to promote my book to mobile users? And to others?
·What are the pitfalls of using the Web and how can I avoid them?
·What are the backdoor methods of getting reviews–even long after my book has been published?

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NOOK Simple Touch

Posted on May 16, 2013 by | 2 Comments

wi-fi by barnes & nobles

Product Features

  • nook reader
  • usb cable

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Apple MacBook Air MD231LL/A 13.3-Inch Laptop (NEWEST VERSION)

Posted on May 14, 2013 by | 3 Comments

The ultimate everyday notebook is better than ever. MacBook Air now features the latest Intel processors and graphics, faster flash storage, and a 720p FaceTime HD camera. All packed into a notebook that’s incredibly thin and light. With up to 60 percent faster graphics performance, it makes everything you do feel quicker and more fluid than ever. And the latest flash storage is up to 4x faster than a traditional hard drive, making MacBook Air remarkably responsive. Thin, light, durable design High-resolution display OS X Lion Up to 7 hours of battery lifeSpecifications Intel Core i5 1.8GHz Dual-Core Processor with Turbo Boost up to 2.8GHz 3MB Shared L3 Cache 4GB of 1600MHz DDR3L onboard Memory 128GB Flash Storage 13.3-inch (diagonal) high-resolution LED-backlit glossy Widescreen Display, 1440 by 900 resolution Intel HD Graphics 4000 (Dual display and video mirroring – Simultaneously supports full native resolution on the built-in display and up to 2560 by 1600 pixels on an external display, both at millions of colors) 802.11n Wi-Fi wireless networking; IEEE 802.11a/b/g compatible Bluetooth 4.0 SD Card Slot 720p FaceTime HD Camera Integrated Stereo Speakers and Omnidirectional microphone Full-size backlit keyboard with 78 (U.S.) including 12 function keys and 4 arrow keys (inverted T arrangement) with ambient light sensor Multi-Touch trackpad for precise cursor control; supports inertial scrolling, pinch, rotate, swipe, three-finger swipe, four-finger swipe, tap, double-tap, and drag capabilities Connections & Expansions – 2 x USB 3.0, Headphone (Support for Apple iPhone headset with remote &microphone), and Thunderbolt (Native Mini DisplayPort output) Power – 100V-240V AC, 50-60Hz Unit Dimensions (WxHxD) – 12.8 x 0.11-0.68 x 8.94 inches (32.5 x 0.3-1.7 x 22.7 cm) Unit Weight – 2.96 pounds (1.35 kg)

The ultimate everyday notebook is better than ever. The Apple MacBook Air now features the latest Intel processors and graphics, faster flash storage, and a 720p FaceTime HD camera. All packed into a notebook that’s incredibly thin and light. With up to 60 percent faster graphics performance, it makes everything you do feel quicker and more fluid than ever. And the latest flash storage is up to 4x faster than a traditional hard drive, making MacBook Air remarkably responsive.

macbook air 13 main

The MacBook Air with 13.3-inch screen (view larger).

 

macbook air 13 opening

Now with two USB 3 ports, a Thunderbolt port, and an SD card slot (view larger).

The MacBook Air also now includes both a high-speed Thunderbolt port and two USB 3 ports, enabling you to easily connect to external displays and a wide variety of high performance peripherals.

This version of the MacBook Air (model MD231LL/A) sports a 13.3-inch high-resolution display, 1.8 GHz Intel Core i5 dual-core processor, 128 GB of flash memory storage, 4 GB of RAM, an SD card slot, and up to 7 hours of battery life (see full specifications below). It also comes with the iLife ’11 software suite, which includes the latest versions of iPhoto, iMovie, and GarageBand.

Key Features

Intel Core i5 Dual-Core Processing
Intel Core i5

The MacBook Air packs plenty of power thanks to the latest Intel Core i5 processor, which features a faster processor, more powerful graphics, and a memory controller integrated into a single chip. The third-generation dual-core Intel Core i5 has a 1.8 GHz speed, which can dynamically accelerate up to 2.8 GHz to match your workload thanks to updated Intel Turbo Boost Technology.

And with the Intel HD Graphics 4000 processor, you get up to 60 percent faster graphics. So the video you watch, the FaceTime calls you make, and pretty much everything else you do is smoother and more detailed.

13.3-inch Apple MacBook Air keyboard

The spacious, full-sized keyboard (see larger image).
High-speed Thunderbolt and USB 3 Ports

A high-speed Thunderbolt port allows the MacBook Air to transfer data at lightning-fast speeds and connect displays like the Apple Thunderbolt Display, enabling you to turn this highly portable notebook into a highly versatile workstation. And with two USB 3 ports, you’ll be able to connect the latest USB 3 devices and access a pipeline that’s up to 10 times faster than USB 2.

Because Thunderbolt is based on DisplayPort technology, you’ll be able to connect to a high-resolution display from the same port. Any Mini DisplayPort display plugs right into the Thunderbolt port, and you can also connect displays that use DisplayPort, DVI, HDMI, or VGA connections with an existing adapter. You’ll also be able to include your display into a daisy-chained set of peripherals.

Flash Memory Storage

By replacing the standard spinning hard drive typically found in laptops (as well as desktop PCs) with flash memory, the MacBook Air delivers an almost instantaneous boot-up when you open the display, as well as faster application launches and snappier overall performance. Additionally, Apple has shed the enclosure that typically surrounds flash memory (usually about the same size as a standard hard drive), thus giving it a smaller footprint and helping to decrease the size of the MacBook Air.

Multi-Touch Trackpad

The Multi-Touch gestures in OS X make everything you do on MacBook Air more intuitive, direct, and fun. You can pinch, swipe or rotate images on the display screen with the brush of two fingers, or add more digits for a four-fingered vertical swipe to open Expose and quickly glance at all of your open windows.

Integrated HD FaceTime Webcam

You’ll be able to easily connect with friends, family, and business colleagues using the MacBook Air’s HD 720p FaceTime camera, which is integrated into the thin bezel above the display and features three times the resolution of the previous FaceTime camera. And with Apple’s FaceTime application, you’re not limited to video chats with other Macs–you can now make video calls to iPhone and iPod touch users.

Backlit Keyboard

The MacBook Air manages to fit a full-size keyboard that makes typing as natural as it is comfortable. And the keyboard is backlit, so you can type with ease in even the dimmest light. A built-in ambient light sensor detects changes in lighting conditions and adjusts the display and keyboard brightness automatically.

Specifications

 

macbook air 13 ports

See larger image.

  • 13.3-inch LED-backlit glossy widescreen display with a 1440 x 900-pixel resolution
  • Up to 7 hours of wireless productivity plus up to 30 days of standby time
  • 1.8 GHz Intel Core i5 dual-core processor (2.8 GHz with Turbo Boost Technology; 3 MB L3 cache)
  • 128 GB flash memory storage
  • 4 GB installed RAM (1600 MHz DDR3; supports up to 8 GB)
  • Intel HD Graphics 4000 integrated graphics processor
  • Built-in HD 720p FaceTime camera for video chatting
  • Wi-Fi wireless networking (based on 802.11n specification; 802.11a/b/g compatible)
  • Bluetooth 4.0 for connecting with peripherals such as keyboards, mice and cell phones
  • Thunderbolt port (up to 10 Gbps) with native video output support for Mini DisplayPort plus DVI, VGA, dual-link DVI, and HDMI (requires adapters, sold separately)
  • Two USB 3 ports (up to 5 Gbps; backwards compatibility with USB 2)
  • Built-in stereo speakers along with omnidirectional microphone, headphone minijack
  • Dimensions: 12.8 x 8.94 x 0.68 inches (WxDxH)
  • Weight: 2.96 pounds

What’s in the Box

13.3-inch MacBook Air, 45W MagSafe 2 power adapter, AC wall plug, and power cord, printed and electronic documentation

Limited Warranty And Service

The MacBook Air comes with 90 days of free telephone support and a 1-year limited warranty, which can be extended to 3 years with the AppleCare Protection Plan.

Installed Software

At the heart of every MacBook Air–and every Mac–is OS X Mountain Lion, the world’s most advanced desktop operating system. Since the software built into every Mac is created by the same company that makes the Mac, you get a fully integrated system in which everything works together perfectly. OS X works with the processor in your Mac to deliver the best possible performance. Power Nap even takes advantage of the Mac hardware to keep the entire system up to date while it sleeps.

  • OS X Mountain Lion (includes Mac App Store, Safari, Mail, Messages, Calendar, Contacts, Reminders, Notes, Time Machine, FaceTime, Photo Booth, Game Center, iTunes, and more)

iLife helps you do more with photos, movies, and music than you ever thought possible. In iPhoto, you can browse, edit, and share your photos in stunning new full-screen views. Create epic Hollywood-style movie trailers from your home video in iMovie. And GarageBand gives you everything you need to make a great-sounding song–including tools for keeping your song in perfect rhythm and guitar and piano lessons.

  • iLife (includes iPhoto, iMovie, and GarageBand)
AppleCare Protection Plan

AppleCare Protection Plan

Because Apple makes the hardware, the operating system, and many applications, the Mac is a truly integrated system. And only the AppleCare Protection Plan gives you one-stop service and support from Apple experts, so most issues can be resolved in a single call. Extend the complimentary service and support on your Mac to 3 years from the original Mac purchase date with the AppleCare Protection Plan. You get direct telephone access to Apple experts for technical questions, and you get global repair coverage–including both parts and labor–for your Mac and select Apple peripherals.

Optional Accessories and Related Products

45W MagSafe 2 Power Adapter

45W MagSafe 2 Power Adapter
Need an extra adapter for home or work? The MagSafe 2 Power Adapter is held in place magnetically, so if someone trips over it, the cord disconnects harmlessly while your MacBook Pro stays put on your desk.
Thunderbolt Display

Apple Thunderbolt Display
The world’s first Thunderbolt display doesn’t just give you more pixels. It gives you more possibilities. Built-in Thunderbolt technology lets you connect as many as six devices through a single port and transfer data up to 20 times faster than with USB 2.0.
USB SuperDrive

Apple USB SuperDrive
Compact and convenient, the Apple USB SuperDrive connects to your MacBook Air with a single USB cable and fits easily into a travel bag. It lets you install software and play and burn both CDs and DVDs, including double-layer DVDs.
Time Capsule

Time Capsule
Time Capsule is the revolutionary backup device that works wirelessly with Time Machine in OS X Leopard or later. It automatically backs up everything, so you never have to worry about losing important files. It also doubles as a full-featured 802.11n Wi-Fi base station. Choose from 2 TB and 3 TB models.
Thunderbolt to Gigabit Ethernet Adapter

Thunderbolt to Gigabit Ethernet Adapter
The Apple Thunderbolt to Gigabit Ethernet Adapter lets you easily connect to a high-performance Gigabit Ethernet network. Small and compact, it connects to the Thunderbolt port on your Mac computer and provides an RJ-45 port that supports 10/100/1000BASE-T networks.
Mini DisplayPort to DVI Adapter

Apple Mini DisplayPort to DVI Adapter
The Mini DisplayPort to DVI Adapter lets you connect an advanced digital monitor, such as the Apple Cinema Display, to your MacBook Air.
Dual-Link DVI Adapter

Apple Mini DisplayPort to Dual-Link DVI Adapter
Use the Mini DisplayPort to Dual-Link DVI Adapter to connect your MacBook Air to a 30-inch display that includes a DVI connector, such as the 30-inch Apple Cinema HD Display.
VGA Adapter

Apple Mini DisplayPort to VGA Adapter
The Mini DisplayPort to VGA Adapter lets you connect a standard analog monitor, projector, or LCD that uses a VGA connector or cable to a Mac with a Mini DisplayPort.

Product Features

  • Faster Flash Storage; USB 3.0; 720p FaceTime HD Camera
  • 1.8 GHz Intel Core i5 Processor
  • 128 GB Solid State Drive; 4 GB DDR3 RAM
  • Intel HD Graphics 4000; 13.3-inch LED Display
  • Ships in Certified Frustration-Free Packaging

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Amazon Kindle Lighted Leather Cover, Black (does not fit Kindle Paperwhite, Touch, or Keyboard)

Posted on May 12, 2013 by | 3 Comments

Amazon’s Kindle Lighted Leather Cover

Kindle cover, read comfortably with one hand

Protect and Illuminate Your Kindle

Our sleek, form-fitted leather exterior looks and feels great, while the soft microfiber interior protects your device from scuffs and scratches. The cover was designed to specifically fit your Kindle and secures your device without any hinges or straps. Simply place your Kindle into the form-fitted interior of the cover and then gently press the device into place.

No matter where you take your Kindle, you’ll never be without illumination thanks to the integrated reading light. Our innovative design allows the built-in LED light to draw its power from Kindle, so no batteries are required.

Never Be Without a Light

The integrated high-quality LED light is optimally positioned above your Kindle to provide an even light across the screen. Designed specifically for Kindle’s paper-like display, adding brightness without adding glare to read comfortably anytime, anywhere.

When needed, simply flip the light out and it automatically illuminates, eliminating the need for a separate power switch. To turn the light off, just snap it back into place or close the cover. Since the light draws its power from Kindle, no batteries are needed.

Using Your Lighted Cover

On the Go

Thin, lightweight, and durable, this cover is perfect for taking Kindle wherever you go. The stylish, genuine leather exterior and form-fitting interior provide ultimate fit and protection to read comfortably with one hand. You’ll also never be without a reading light; no batteries are needed since the light draws its power from Kindle.

   Read Kindle easily in the dark

Product Features

  • Built-in LED reading light provides even lighting across Kindle’s entire screen
  • Light draws power from Kindle device. No batteries required
  • Premium leather exterior looks and feels great
  • Sleek, lightweight design protects Kindle without adding bulk
  • Cover folds back for easy one-handed reading

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Social Media Management Crash Course – How To Be Your Own Social Media Manager

Posted on May 10, 2013 by | Leave a comment

Now you can uncover simple steps to increase your income and grow your business with social media…

It’s just a matter of knowing how to make the most of the “Big Four”:

* Facebook
* Google+
* Twitter
* LinkedIn

And how to position yourself for success by building your reputation, narrowing your focus, attracting the right fans, followers, friends or subscribers.

(As well as where to find them!)

The “Social Media Management Crash Course” is not just a Kindle eBook, it’s much more than that.

The “Social Media Management Crash Course” is created in course format, giving five specific courses followed by five crystal clear step-by-step checklist.

This isn’t just about knowing what to do, with the “Social Media Management Crash Course” you
can to know exactly how to do it so you finally get in the social media game and win.

Inside you will discover:

* Five strong reasons to choose one particular network over the others
* 5 actions to take, to increase others’ involvement
* 5 top tips for continuing to ensure success
* The single most devastating mistake you can make
* 7 crucial factors to identify, to guarantee success
* Building your reputation quickly — while helping yourself to a host of side benefits and more
* And TONS MORE!

If you are ready to transform the way you approach social media and learn how to master Social Media for your business — then download your copy of the “Social Media Management Crash
Course” today.
today.

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flipStagram – Instagram Client

Posted on May 8, 2013 by | 3 Comments

Product Features

  • Browse Instagram photos on your tablet or Kindle Fire.
  • Location search: Seach for instagram photos around your actual location (GPS capable tablet needed, not supported on Kindle Fire).
  • Lean back and start a slideshow of your current instagram photo set.
  • Use fullscreen mode to see all the details you want, zoom in and out and move around.

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Teach Yourself VISUALLY Facebook (Teach Yourself VISUALLY (Tech))

Posted on May 6, 2013 by | 2 Comments

Your easy access portal to learning the ins and outs of Facebook the visual way

At your fingertips, this easy-to-use guide offers visually rich, step-by-step instructions that show how to get the most enjoyment from Facebook. Discover the latest Facebook features, such as the new timeline and messaging system, and learn how to set up an account, work with the most popular and commonly used apps and integrated sites, find friends, and enjoy groups.

  • Includes everything you need to know, from simply setting up an account to personalizing a timeline or starting a group for a personal interest
  • Introduces the latest features, including the new messaging system
  • Offers full-color screen shots and numbered, step-by-step instructions that show everything you need to get the most out of Facebook

Teach Yourself VISUALLY Facebook gives you all the guidance necessary to enjoy the best Facebook has to offer.

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Pinterest – Build Your Brand, Your Tribe, Your Sales (2nd Ed)

Posted on May 4, 2013 by | 3 Comments

Pinterest has taken the Internet by storm. In 2012, it saw a phenomenal growth spurt as retailers, Internet marketers, authors, and major brands all realized the Power of the Pin. In fact, its quick evolution required the release of this second edition.

Pinterest – and Pinterest strategies are changing almost daily. And, along with Pinterest’s growth we’ve seen the growth of third party applications designed to help pinners pin, marketers market, and business build brands. Among those applications are

iPhone and iPad apps
WordPress plugins
Sites to analyze pin traffic
Web-based pinning services

In this manual you’ll learn

How Pinterest was born

How to get the most from Pinterest

How to run a Pinterest contest

How to save time cross-posting to Pinterest, Flickr and other social media sites using a free service

How to set up a profile that attracts followers

Ideas for marketing products

Creative ways to market a service business

How to integrate Pinterest and WordPress

How to integrate Pinterest and Instagram

How to track Pinterest traffic

The best time of day to pin

Where to find killer images

How to embed a Pinterest image into your blog

How to set up magnetic Pinterest pin boards

and more

Thank you in advance for picking up this manual and putting the techniques to work for your business. If you find tips that work for you thanks for leaving a review.

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